Your Questions, Answered
Here are answers to some frequently asked questions about partnering with Frakes Enterprises.
Q: What types of companies do you typically work with?
A: We have extensive experience working with a variety of clients, including global Fortune 500 companies in the automotive and technology sectors, mid-sized businesses, and innovative startups.
Q: Are you a PR firm or a marketing agency?
A: We are a strategic communications consultancy. While we provide services that overlap with traditional PR and marketing, our primary focus is on crafting high-level strategies aligned with business objectives. We then implement the required tactics to bring those strategies to life.
Q: What sets Frakes Enterprises apart from a larger agency?
A: Our distinguishing feature is direct access to senior-level expertise. When you partner with us, you work with our president, Debbie Frakes, as your primary contact and strategist. This ensures seasoned, expert counsel without the layers of a large agency, resulting in increased efficiency and stronger results.
Q: How does Frakes Enterprises measure success?
A: Success is defined by your goals. At the beginning of each engagement, we collaborate with you to establish clear, measurable Key Performance Indicators (KPIs). These can include metrics such as media placements, share of voice, website traffic, lead generation, or employee engagement scores. We focus on delivering data-driven results rather than just activity.
A: We provide flexible engagement options based on your needs. We can work on a project-by-project basis for specific initiatives like events or product launches, or on a monthly retainer for ongoing strategic counsel and support.
Have another question? We’d be happy to answer it.